Marketing and advertising
75 use cases, 25 specialists
Marketer
AI for marketers: a plan for testing acquisition channels
Draws up a list of acquisition channels and a plan of quick tests with success thresholds and a spreadsheet for tracking results, based on a description of the product, audience, and budget.
Customer retention cohort analysis with AI
Builds cohorts in Excel by month of first purchase from an export of orders or sign-ups, and shows retention and repeat purchases by month and where customers drop off most often.
AI agent calculates customer acquisition cost by channel
Calculates customer acquisition cost, customer lifetime value, and the payback period for each channel in Excel from an export of ad spend and sales.
Copywriter
Monthly content plan with AI
Draws up a monthly content plan for several platforms with content categories, topics, formats, and dates, and saves it as an Excel spreadsheet.
AI for writing blog articles
Writes an article with subheadings and the required keywords based on your topic and key points, and saves it in Word for editing.
Video script for blogs and social media with AI
Writes a video script for the required platform and length: a hook for the first seconds, the main part, a call to action, and notes on what to show on screen.
Social media manager
AI assistant for running a VK group
Draws up a strategy and content plan for a VK community, and writes posts and clip scripts for your content categories.
Telegram channel promotion with AI: paid placements and copy
Selects topical channels for paid placements, calculates the cost per subscriber from past placements, and writes ad posts with a reminder about ad labeling.
Replies to negative social media comments: AI prepares rules and templates
Writes community moderation rules and calm reply options for complaints and negative comments in the brand's tone of voice.
SEO specialist
Website SEO audit with AI: a list of errors by priority
Checks robots.txt, the sitemap, titles and headings, internal links, and page markup, and produces a list of errors with the order in which to fix them.
AI for keyword clustering
Groups queries exported from Yandex Wordstat by meaning and assigns each group to a single page of the site so that pages do not compete for the same query.
SEO copy for website pages: an AI agent writes and updates it
Writes and updates page copy for a group of queries (title, description, subheadings) without keyword stuffing.
PPC specialist
AI assistant for setting up Yandex Direct
Suggests a campaign structure based on the goal and budget: search and the ad network, ad groups by query meaning, bidding strategies, and Yandex Metrica goals for tracking.
Keyword research for Yandex Direct with AI
Compiles keywords with match operators and a starter list of negative keywords, sorted into ad groups, from a description of the product or service.
How much Yandex Direct advertising costs: a media plan with AI
Calculates a media plan in Excel: expected clicks, leads, and their cost for a given budget, average order value, and margin.
Paid social specialist
AI for paid social specialists: audiences for VK Ads
Selects audiences for VK Ads (interests, keywords, competitor communities, lookalike audiences) and arranges them by funnel stage.
Launching Telegram Ads campaigns with AI
Prepares a launch plan for Telegram Ads: a selection of channels and topics, ad copy within the character limit, and an initial test on a small budget.
Online ad labeling in Russia: a step-by-step AI assistant
Lays out the procedure for labeling your campaigns and paid placements with bloggers under the Russian Advertising Law, and prepares an ad tracking spreadsheet for submission to the advertising data operator.
Ad copywriter
AI for writing ads and ad copy
Writes dozens of headline and ad text variants from a product description, within the character limits of Yandex Direct and VK Ads.
Which ad is better: testing variants with AI
Draws up a plan for testing ad variants with hypotheses, and from a statistics export shows which variant is better and whether there is enough data to draw a conclusion.
Competitor ad analysis with AI
Reads competitors' ads and websites, summarizes their offers in a table, and finds arguments for your ads that competitors do not have.
Ad account auditor
Ad account audit with AI: fixes by priority
Checks campaign structure, goals, bids, negative keywords, and ads using exports from Yandex Direct or VK Ads, and produces a list of fixes by priority.
How to check your ad contractor's work: an AI review
Looks at the ad account exports and the contractor's reports and lists in plain language what is set up poorly and which questions to ask the contractor.
Why cost per lead went up: an AI agent analyzes your advertising
Compares weekly statistics with the change history in the ad account and names the likely reasons for the rise in cost per lead.
Search query analyst
AI for finding negative keywords in a search query report
Analyzes an export of the search query report, finds queries with spend but no leads, and compiles negative keywords at the account, campaign, or ad group level.
Cross-negative keywords in Yandex Direct: AI splits queries between groups
Finds queries that trigger several campaigns or ad groups at once and suggests negative keywords and match types so that the ads do not compete with each other.
Finding new keywords in search queries: AI analysis
Finds queries in the search query report that bring leads but are not set up as separate keywords, and suggests adding them to campaigns.
Display media buyer
Display advertising media plan with AI
Draws up a media plan in Excel: placements, formats, reach, impression frequency, and budget by month for a given goal.
Choosing placements for display advertising: AI assistant
Selects industry websites, newsletters, and publications for placement, collects their terms and contacts in a table, and prepares a placement exclusion list.
Display ad placement review with AI: where spend is wasted
Finds placements with spend but no clicks, ads shown too often to the same people, and questionable sites to exclude, based on the placement report.
Conversion tracking specialist
Setting up goals in Yandex Metrica with AI
Draws up a goal plan for the site (leads, calls, cart, payment) and writes event code for Yandex Metrica or a tag manager.
End-to-end analytics for small business: AI assistant
Describes how to link advertising, Yandex Metrica, and the CRM through UTM tags and a sales export, and builds an Excel report with spend and revenue by channel.
Leads in Yandex Metrica and CRM don't match: analysis with AI
Compares conversion exports from the ad account, Yandex Metrica, and the CRM and shows where leads are lost or counted twice.
Email marketing specialist
Email sequences for customers: AI assistant for email marketing
Writes a welcome sequence and win-back emails for lapsed customers, with subject lines, send timing, and conditions for exiting the sequence.
Customer base segmentation for email campaigns with AI
Splits a customer export from the CRM into groups by purchases, activity, and stage, and suggests which email to send to each.
Why emails go to spam: an email campaign check with AI
Checks your domain's SPF, DKIM, and DMARC records and the text and frequency of the emails, and lists what to fix so that the emails reach the inbox.
Marketplace manager
AI for product listings on Wildberries and Ozon
Writes the listing's title, description, and specifications from product data, with keywords for the marketplace's internal search.
Unit economics on marketplaces: calculation with AI
Calculates profit per unit in Excel, taking into account commission, logistics, storage, advertising, and tax, and shows which products are losing money.
AI assistant for replying to customer reviews
Writes replies to customer reviews and questions in a consistent tone and separately flags complaints about defects or wrong items that need to be investigated.
Marketplace pricing specialist
Competitor price monitoring on marketplaces with AI
Collects competitors' prices for similar products into a table from links or an export and shows where your price is above or below the market.
Whether to join Wildberries and Ozon promotions: calculation with AI
Calculates what profit will remain at the promotion discount, taking into account commission, logistics, and advertising, and shows the price floor.
How to raise prices without losing sales: AI demand analysis
Estimates how price affects demand from an export of sales for periods with different prices, and suggests the next price to test.
Online course producer
AI for creating an online course: curriculum and lessons
Draws up a course curriculum by modules and lessons, with assignments and the outcome for the student, and formats it as a Word document.
Online course price and pricing tiers: calculation with AI
Compares the prices of similar courses, suggests pricing tiers, and calculates the payback of the launch, taking into account advertising and the platform's commission.
AI producer: a course launch plan via Telegram and a webinar
Draws up a launch plan with a warm-up in Telegram and VK, a webinar, and emails, with timing and copy for each step.
PR manager
AI for writing a press release
Writes a press release from the gist of the news: a headline, a first paragraph with the key point, a quote from the company's leader, and a company background note.
Crisis PR with AI: a statement and answers for journalists
Prepares the company's first statement, answers to likely questions from journalists, and an action plan for the next 24 hours.
Preparing an executive for a media interview with AI
Studies the publications of the journalist and the outlet, and formulates three key messages and a list of tough questions with possible answers.
App store optimization (ASO) specialist
App keywords and description: ASO with AI
Selects keywords and writes the app's name, subtitle, and description for the App Store, Google Play, and RuStore.
App store screenshots: AI plans the order
Plans the order of the screenshots and their captions so that the first two frames make it clear how the app is useful.
Replying to app store reviews with AI
Analyzes app reviews, summarizes frequent complaints in a table for the developers, and writes replies to users.
Video promotion specialist
AI for video titles and descriptions
Suggests title options, a description with keywords, and chapter timestamps for a video on VK Video, Rutube, or YouTube.
Video thumbnails: ideas and review with AI
Suggests thumbnail ideas (the shot, text of up to three words, colors) and checks the options you send for readability on a phone screen.
Why viewers leave a video: AI retention analysis
Finds the points where viewers leave using the retention graph and the video transcript, and suggests how to rework the opening and the pacing.
Short-form video editor
How to edit in CapCut: an AI coach for short videos
Explains the editing steps in CapCut based on your video and goal: cutting pace, transitions, sound, and export for the required platform.
How to remove noise from video and voice: an AI editing coach
Explains step by step, based on a description of the recording, how to remove noise, hum, and echo from the voice in CapCut, Premiere, or DaVinci Resolve and how to balance the volume of voice and music.
Color correction in DaVinci Resolve: AI tips based on your frames
Looks at frames from your video and explains step by step which color settings to change in DaVinci Resolve or Premiere so that the picture looks consistent.
Podcast producer
How to start a podcast: concept and episode plan with AI
Helps define the podcast's topic, listener, and format, and draws up a plan for the first ten episodes with topics and guests.
Podcast episode script with AI
Prepares an episode plan: an intro for the first minute and a half, questions for the guest, key ideas, and a slot for advertising.
Podcast monetization: ads and subscriptions, calculation with AI
Compares advertising, paid subscriptions, and sponsorship, calculates revenue for your number of listens, and prepares a proposal for an advertiser.
Cross-border sales specialist
Selling abroad through marketplaces: a market entry plan with AI
Compares countries and marketplaces for your product by seller requirements and commissions, and draws up a step-by-step market entry plan.
Product listings in foreign languages with AI
Writes product listings in the required language with local keywords rather than a word-for-word translation, and flags passages worth showing to a native speaker.
Exporting goods: calculating shipping, duties, and taxes with AI
Suggests a possible TN VED code (the EAEU customs commodity code) to be verified and calculates the full cost of a shipment in Excel: shipping, duties, taxes in the buyer's country, and certification.
AI search visibility specialist
The llms.txt file for a website: an AI agent writes it
Studies the site's structure and writes an llms.txt file with a list of the main pages and short descriptions of them for AI search engines.
Setting up robots.txt for AI crawlers with an AI agent
Checks which AI crawlers your robots.txt currently allows or blocks and suggests rules to match your decision.
Schema.org markup for a website: AI writes and checks it
Writes Schema.org markup for the organization, products, and FAQ section and checks that it matches the text on the page.
Website optimizer for AI agents
Is your site ready for AI agents: checking order and booking forms
Examines the order, booking, and sign-up forms on the site and flags places where it is unclear to an AI agent what to enter and where to click.
WebMCP markup for website forms with AI
Adds WebMCP markup to order and request forms with a description of the action and the fields so that AI agents understand what the form does.
Measuring site readiness for AI agents: before and after fixes
Puts together a set of test scenarios, records the share of successful runs before and after the fixes, and summarizes the results in a table.
AI answer mentions strategist
How AI mentions your brand: an AI audit of answers
Puts together a set of your customers' questions for testing AI assistants and summarizes the answers in a table: where they name you and where they name competitors.
Why AI recommends your competitors: analysis with AI
Compares the competitor content that AI assistants cite with your pages and names what you are missing: facts, comparisons, answers to questions.
How to get into AI answers: a plan of fixes with AI
Draws up a list of fixes by priority for the site's pages (FAQ section, markup, exact figures and descriptions) to raise the chance of being cited.
Reddit community specialist
Reddit promotion for an international audience with AI
Selects topical communities on Reddit, studies their rules and frequent questions, and draws up a participation plan without intrusive advertising.
Reddit posts and replies in English: AI assistant
Writes educational posts and detailed replies to members in English according to the community's rules, honestly disclosing the connection to the company.
Brand mentions on Reddit: monitoring with AI
Searches Reddit for discussions of your brand and competitors, assesses their tone, and suggests which ones are worth replying to.